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Azienda Agricola Fasoli Gino, Italy – Matteo Fasoli

April 24, 2012

I grow organic grapes and make wine because I am in love with life and life to me means respect– respect for nature and the environment, respect to our surroundings and respect to others. I was born into a winery which has a treasure which cannot even have a value on it. I was born in1978 and at that time our winery was already organic so in some way that means that I was born Organic. So I am doing nothing more than continuing the family tradition.

In 1925, our grandfather Amadio was the pioneer of the farm. It was he who first planted vines and made wine from his own grapes. At that time he sold his wine to the best taverns in cities such as: Verona, Vicenza and Padova, transporting it in small barrels on a horse-drawn cart.

Our father Gino, and his brother Gigi, built on their father’s experience spreading the reputation of our wine to other regions of Italy and abroad. With the work of Amadio-Franco in 1966 and Natalino in 1971, we have been able to grow and expand the business.

Our first foray into organic cultivation came in 1980, and since 1984 all of our vineyards have been organic. In 1990 they were A.I.A.B approved.

We continuously strive to understand how we can do things better, more efficiently and with less impact on the environment. We have made the winery energy self-sufficient through the installation of solar panels and in terms of fertilizers, by planting plants which serve to follow the processes needed in biodynamic farming. We are currently working on the old well from which we will be able to draw water needed to clean the winery. The idea is to become as self-sufficient as possible and we are making progress toward that goal.

The main challenge we face is to be able to meet the price demands of the market. Nowadays, markets are very price-sensitive and there are some people who are unfortunately not taking “organic” seriously, by that I mean they are not respecting the proper organic practices in order to serve a particular market at a particular price point. Here I’m talking about producers and importers. It’s also hard to explain to consumers the difference between large industrial products and the value of artisanal production such as ours. Also, Bureaucracy remains a large obstacle to us and increases the production costs of the wines. In Italy, we have too many papers for no good reason and too many people that are paid to check those papers. I hate the bureaucracy involved in the job!

I’m very grateful to be able to say that we have had no real disasters. On the odd year or two we have had some hail, but nothing that beat us. Of course there have been some projects that we have had to renounce over the years. We once started a project in Argentina with fair trade wine but the wine market in Europe is too price competitive and we weren’t able to make it viable. One of the things we enjoy the most at Gino Fasoli is being innovative and creative – of course there’s always the chance that we will then have some disasters along the way.

Most of the time I love the work we do in the winery – although Monday mornings can still be tough sometimes! I am very lucky to work with wine and to have the opportunity to experiment and make all sorts of interesting wines that other people would be too scared to make! In fact, at the moment we’re working on launching a line of beers- something new for us.

When we see a new product come to life or when we hear positive comments from customers who come to visit us in the winery, the satisfaction those things give means that the effort was worth it. I was born into this family where our lives are the winery. We all share the satisfaction of knowing that we have a truly unique winery and are upholding a tradition and the family’s deep respect for the area we have all grown up in.




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